B&Q pins recruitment drive on TV viewers pressing the red button

Home improvement retailer B&Q is to use interactive digital television (iDTV) to form an integral part of its next major UK recruitment drive due to start next month.

B&Q is looking to the Job Channel to play a central role in raising awareness of the range of opportunities throughout its warehouse, supercentre and mini-warehouse stores. The move represents the third successive year that B&Q has integrated the Job Channel into its recruitment activity.

Kate Skilton, retail recruitment manager at B&Q, said: "We have been surprised with the response that we have received via the Job Channel over the past two years. As a result, we now view iDTV as playing an integral part in our national recruitment drive."

By pressing a button, viewers are taken through to a five-page microsite dedicated to B&Q where job seekers will be able to learn more about the company's ethos, the specific opportunities on offer, as well as answer pre-qualifying questions and register their interest in a given vacancy using their remote control.

More than 9.5 million households already have access to iDTV. Major recruiters currently using the service include Marks & Spencer, Job Centre Plus, and Thomas Cook.