Personnel Today Media Centre

Who we are and how we can help you?

Reed Business Insight provides business market expertise through innovative research solutions. They are the market research division of Reed Business Information and our close relationship with market-leading magazine brands allows us to offer unique access to a large number of business decision makers via a range of research techniques.

Their team of market research professionals have a wealth of experience across all business markets and can help you gain a valuable insight into your market place, allowing you to make informed business decisions and keep you one step ahead of your competitors. They offer a wide range of research services to help clients better understand their market and obtain feedback on their products and brands.

What services does Reed Business Insight offer?

RBI Insight provides clients with access to business-to-business markets through independent research covering a variety of different types of information requirements including:

Product and Company brand perception	How does our brand perception compare with competitors?
Advertising effectiveness	Is my marketing communications understood?
	What impact has it had?
Buyer behaviour	What factors drive purchasing decisions?
	What will people buy next and why?
Market structure	How is the market structured?
	What will be the impact of future trends?
Product development	What is the interest in our new ideas?
	Which ones should we adopt?
Web site development	Who is using our site?
	What do they think of it?
Customer satisfaction	Are customers satisfied with the service they receive?

For further information on the services of RBI Insight please contact Heather Macleod or Nick Watt on telephone: 020 8652 8058 or e-mail:RBinsight@rbi.co.uk