Cadbury Schweppes has launched its 2008 UK graduate recruitment campaign with a new online chatroom to give potential applicants the chance to interact with the company's current graduates.
Graduates today have a higher expectation of being able to use social networking as a primary source of information and communication.
The confectionery giant has created an easy-to-use site that allows potential graduates the opportunity to chat online and put questions to its graduate recruitment team.
The site builds on the success the company had with its graduate blogs in 2005 and MP3 downloads in 2006.
The chatroom sessions are advertised on the firm's graduate recruitment calendar and the team currently have scheduled about eight hours online dedicated to chat to interested graduates.
Susan Coen, graduate resourcing adviser at Cadbury Schweppes, said: "We have introduced the live chatroom to our website as we are keen to embrace any new technology that can improve the candidate experience when researching our company as a potential future employer."
Cadbury Schweppes is looking to recruit 20 graduates to its 2008 intake.
RELATED ARTICLES
- HR in practice: Mid Yorkshire Hospitals NHS Trust gets staff plugged into MP3 players for training
- Director of Finance Online launches job board
- JobTonic receives site makeover
- Spotlight on graduates
- Online recruitment delivers more applicants and wins vote of most employers
- Association of Graduate Recruiters appoints JPMorgan Asset Management’s Terence Perrin as chair
- Graduate starting salaries fall behind inflation as good graduates are hard to find
- TUC launches new union affiliation facility on Facebook
- Editor's comment: social networking and all that online stuff
- Spotlight on: recruiting through social networks
- Getting oomph online: corporate social networking
- Facebook and MySpace are the new social networks
ALSO SEE...
EMAIL ALERTS
RELATED RESOURCES
XpertHR - Online HR Intelligence
XpertRecruiter - the Recruitment Media research tool
