According to a recent survey of 100 employers by the Association of Graduate Recruiters (AGR), more employers are targeting freshers and school leavers, despite higher levels of graduate unemployment.
Claire Adams, AGR's business operations manager, told a TARGETJobs Breakfast News audience that around 14% of employers seek potential candidates before university and 25% try to reach students in their first year of university.
Steve James, head of editorial at TARGETjobs says: 'targetjobs.co.uk is getting more new enquiries from students who are keen to make an early start with their career and who want to find out about employers as soon as possible. That's where the land lies, and employers who build up trust at these early stages have a distinct advantage.'
Work Group's Tom Chesterton backed up the findings. He spoke of a movement towards a 'Recruitment 4.0' situation, with word-of-mouth and push-marketing strategies falling out of favour. Employers are building communities of potential graduate recruits - but still need to take the final step and take advantage of those communities. By focusing on those audiences, organisations can become employers of choice, argued Chesterton, who said the key is to enable candidates to know exactly what they want to do and who they want to work for.