We love an innovative recruitment campaign, and today we've seen one of the best in a while.
GCHQ, the government intelligence service, has launched its latest recruitment drive, targeted at computer hackers. It has been reported that GCHQ is looking to recruit the best self-taught hackers and codebreakers the UK has to offer, and has taken a step away from its usual recruitment practices in order to achieve this.
The campaign takes the form of a dedicated microsite, consisting of what looks like a totally impenetrable code (impenetrable to the likes of me, anyway). The premise is simple - anybody good enough to crack the code gets a job interview.
Interestingly, from an employer brand perspective, the microsite doesn't feature any reference to GCHQ. The organisation said the anonymity was: "in order that applying for a career in the department is not the primary reason for the participant to engage".
A GCHQ spokesman said: "The digital arena is fast moving, and from a recruitment perspective we acknowledge the need to engage with prospective candidates in new and innovative ways. With this marketing initiative we hope to reach out to a broader audience, who may not be attracted to traditional advertising methods."
Another interesting aspect of the campaign is its intentionally short shelf life. The site has a countdown to the end of the campaign, which currently stands at just under ten and a half days.
The campaign has been put together in conjunction with TMP Worldwide, and we think it's an example of a clever bit of recruitment marketing that, as well as being eye-catching and fun, is also incredibly relevant and sets out to engage directly with the audience it is targeting.
Impressive stuff. Now, just give us a couple of months to solve the code...
GCHQ, the government intelligence service, has launched its latest recruitment drive, targeted at computer hackers. It has been reported that GCHQ is looking to recruit the best self-taught hackers and codebreakers the UK has to offer, and has taken a step away from its usual recruitment practices in order to achieve this.
The campaign takes the form of a dedicated microsite, consisting of what looks like a totally impenetrable code (impenetrable to the likes of me, anyway). The premise is simple - anybody good enough to crack the code gets a job interview.
Interestingly, from an employer brand perspective, the microsite doesn't feature any reference to GCHQ. The organisation said the anonymity was: "in order that applying for a career in the department is not the primary reason for the participant to engage".
A GCHQ spokesman said: "The digital arena is fast moving, and from a recruitment perspective we acknowledge the need to engage with prospective candidates in new and innovative ways. With this marketing initiative we hope to reach out to a broader audience, who may not be attracted to traditional advertising methods."
Another interesting aspect of the campaign is its intentionally short shelf life. The site has a countdown to the end of the campaign, which currently stands at just under ten and a half days.
The campaign has been put together in conjunction with TMP Worldwide, and we think it's an example of a clever bit of recruitment marketing that, as well as being eye-catching and fun, is also incredibly relevant and sets out to engage directly with the audience it is targeting.
Impressive stuff. Now, just give us a couple of months to solve the code...
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