So I'm coming to the debate about the CIPD's new 'Think HR' campaign a little later than some, perhaps a little earlier than others.
The HRD's view ('Think Stink' - My hell Is Other People) at first made me howl with laughter (I'd been having a pretty bad day, so anything that lightened the day was a bonus). Rick at Flipchart Fairy Tales weighed in with a defence of the CIPD.
And so the debate goes on.
For what it's worth, here's my view. A good PR campaign? No, lets face it, it isn't. It's laughable. Obviously put together by a marketing team and/or agency that have no real knowledge of HR, and that comes through in the campaign. I think some of their pre-conceptions about HR have snuck their way in - did any of them think of actually asking some real HR people what they do (other than going to meetings - as the HRD points out)? Or how best to represent themselves? Or what bits of the job would be most worth profiling in order to attract people to the profession?
But over all I think it's another symptom of most of the HR profession's seeming need to prove their worth. As many others have said before (this is by no means an original thought), HR as a community seems both insecure and obsessed with introspective analysis and paranoia concerning 'how we're adding value', 'are we adding value?', 'how do we demonstrate we add value?', 'we are worth it, honest'.
Why can't we just drop the self obsessed introspection and do a good job, guided and supported by a professional body that knows what a good job is and how to get there? If we just focussed on that and got on with it, we wouldn't have to prove our worth.
And as for the 'hash tags' controversy, well, that just says it all doesn't it? The CIPD clearly aren't grown up enough to take criticism from the very community they are supposed to represent.