April 2, 2007
Guru found himself in Paddington Basin the other day at the head office of revitalised retailer Marks & Spencer (M&S).
While waiting for chief executive Stuart Rose to call him up (can't disclose why - client confidentiality and all that), Guru couldn't help but notice what looked like a massive patio umbrella in the middle of reception.
He whipped out his mobile phone camera (out of sight of the watchful security guards) and got this exclusive shot...
It's actually a Cyclepod - a fancy, covered bicycle stand that can store eight bikes in a 2m2 footprint. M&S is 'peddling' Cyclepods to its staff at the Waterside head office and at 12 stores nationwide in a bid to encourage them to cycle to work.
It is all part of M&S's £200m ecoplan to make the company carbon neutral by 2012, which it calls Plan A.
The retailer writes:
Plan A is our five-year, 100-point plan to tackle some of the biggest challenges facing our business and our world. It will see us working with our customers and our suppliers to combat climate change, reduce waste, safeguard natural resources, trade ethically and build a healthier nation.We're doing this because it's what you want us to do. It's also the right thing to do.
Worldwide, Plan A will involve 2,000 factories, 10,000 farms and 250,000 workers, though M&S is pledging that no additional costs will be passed on to their customers.
And why is it called Plan A? "Because there's no Plan B."
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Comments (8)
There may be no Plan B but my money's on Plan C kicking in come 2012.
Posted by Margaret Stanford | April 2, 2007 9:56 AM
Posted on April 2, 2007 09:56
It all looks very pretty but what happens if your organisation has more than eight cyclists? I wouldn't be able to lift my heavy-duty sit-up-and-beg style bike brought all the way from The Netherlands into that position either. Where do you put the padlock and chain? It's nice that the front wheel stays dry but there's no thought for the panniers full of stuff at the other end.
Posted by Michael Senior | April 4, 2007 9:48 AM
Posted on April 4, 2007 09:48
Hello. And Bye.
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Hello. And Bye.
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