July 13, 2007
Before anyone suggests Yours Truly has been moonlighting again, let it be known that the blue hands in the new Learning & Skills Council TV ad campaign Our Future: It’s in our hands are not Guru's.
Besides, Guru doesn't do manual work.
As reported in Personnel Today, the television ad will accompany posters on public transport, and ‘goodie bags’ handed out at busy London stations to raise awareness.
The advert is aimed primarily at students. It begins by telling the story of the creation of life, and asks viewers to take their lives into their own hands by investing in skills. It features a series of painted hands making shapes like tulips or mountains.
Employers can expect to see a Learning & Skills Council advert targeted at them on 16 July. This will feature the same imagery, but with a different story. The hands will create the shape of a moving vehicle, urging employers to reach a skills destination.
Comments (1)
Not surprised it's cost us, the tax payer £80million if they've used an alien. I was worried they had wasted the money on marketing consultants.
Posted by Deciple Neil | July 17, 2007 2:02 PM
Posted on July 17, 2007 14:02