Guru

Guru hates to be cruel, but... oh, alright he loves to be cruel, so...

...check out this press release from Ten Alps Events and see if you think it rings true:

Due to the popularity of our Innovation in Public Services conference being held at the Holiday Inn, Regents Park, London [foyer pictured below] on 19 September, we only have a few delegate places still available.

At this stage we are offering these places at the reduced rate of £95.

Now Guru is no economist, but he does understand the basics of supply and demand theory. If your event is so popular that you "only have a few places left", surely you hold your prices at rate card to squeeze out every last drop of profitability.

Offering a reduced rate "due to the popularity of..." makes no sense at all.

Unless... well, you draw your own conclusions.

Having been so cruel, now it's time to be kind. So here's the rest of the blurb on the Innovation in Public Services conference and some contact details in case you want to take Ten Alps up on its counter-intuitive discount offer:

If you're interested in meeting and networking with key stakeholders from both industry and government to discuss the progress of innovation in public service delivery and to gain an insight into future policy and strategic development, this is an ideal opportunity.

To confirm your place at the reduced rate please contact our delegate manager Alexis Guntrip with your details on 0161 832 6000 or via email alexis.guntrip@tenalpsevents.com