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Look-alike employee sparks PR exploitation

September 18, 2007

Talk about naked opportunism! Angel Services Group has just employed a handsome young black fellow who happens to play a bit of golf.

And it didn't take long for the company to draft and send out the following press release:

Golfer tees off on a new career with Angel

Tiger Woods?

Despite looking strikingly similar to Tiger Woods, Simon Gardner has only ever been mistaken for a relative of the world’s greatest golfer.

The 26-year-old is happiest on a golf course but has just started a new job with recruitment consultancy Angel Services Group.

And he can see many parallels between his number one passion and his chosen career.

Simon, from Birmingham, has an impressive single figure handicap of nine and plays at least twice a week at courses across the Midlands.

He is based at Angel Services Group’s new head office in Brindleyplace, where his similarity to Tiger Woods was spotted recently.

“I can see why people see a resemblance and I was once asked if I was related to Tiger when I was on a golf course,” he said.

“In many ways it is similar to my new job, because there are lots of obstacles to be overcome, so it is your mindset and how you tackle them that makes the difference."

Angel Services Group recruits for management and board level permanent positions throughout the UK and was set up in Walsall five years ago.

Guru can't help thinking that Simon also looks a bit like Formula 1 motor racing sensation Lewis Hamilton, and bets that he drives a car. So Guru awaits the next, slightly patronising look-alike press release with eager anticipation.

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Posted for your edification by Guru on September 18, 2007 8:20 AM |

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