Personnel Today
Loading

Log in to your PT+ account to access all content, including exclusive XpertHR articles, and manage your e-newsletter subscriptions

 

VW’s Midlife Crisis Retreat goes mainstream

While watching TV last night, Guru was delighted to discover that Volkswagen has taken its Midlife Crisis Retreat viral marketing campaign mainstream with a television advert.

The campaign for the VW Passat car – discovered and posted on this very blog by Guru in July – is quite simply a work of genius.

Guru urges you to click on the image below to enter a truly therapeutic environment.

MidLifeCrisis.jpg

, , , , ,

No comments yet.

Leave a comment: