« Guru not invited to blog league table | Main | Fit-out firm targets Branson look-alike record »

'HR with Oomph' divides opinion

October 1, 2007

Personnel Today achieved great success with its recent campaign for "HR with Oomph", timed to coincide with the Chartered Institute of Personnel & Development's (CIPD) Annual Conference and Exhibition in Harrogate.

HR with Oomphf

The magazine and its readers defined 'oomph' in the context of HR, with words like: committed, confident, creative, credible, determined, driven, dynamic, energetic, enjoyable, enthusiastic, forward-thinking, inclusive, influential, innovative, inspirational, involving, passionate, persuasive, proactive, professional, visible and visionary.

After much negotating with the CIPD, Personnel Today's journalists were even allowed to set up their new video equipment outside the conference to capture some "HR with Oomph" voxpops from delegates.

The resulting videocast (or vodcast for those with the lingo) was published on the new Personnel Today Editor's Blog.

Most people entered into the spirit of the "HR with Oomph" idea. But sadly (or amusingly, depending on your perspective) one commentator on the Editor's Blog left the following (since removed) remark about the video:

This type of management bullshit makes my piss boil. Pretty blonde at the end though!

Why not judge for yourself?

AddThis Social Bookmark Button
Posted for your edification by Guru on October 1, 2007 8:30 AM |

Post a comment

About

This page contains a single entry from Guru's blog posted on October 1, 2007 8:30 AM.

The previous offering of wisdom from Guru was Guru not invited to blog league table.

The next post in this blog is Fit-out firm targets Branson look-alike record.

Many more can be found on the main index page or by looking through the archives.

PersonnelToday.com homepage

Guru's blogroll