October 1, 2007
Personnel Today achieved great success with its recent campaign for "HR with Oomph", timed to coincide with the Chartered Institute of Personnel & Development's (CIPD) Annual Conference and Exhibition in Harrogate.
The magazine and its readers defined 'oomph' in the context of HR, with words like: committed, confident, creative, credible, determined, driven, dynamic, energetic, enjoyable, enthusiastic, forward-thinking, inclusive, influential, innovative, inspirational, involving, passionate, persuasive, proactive, professional, visible and visionary.
After much negotating with the CIPD, Personnel Today's journalists were even allowed to set up their new video equipment outside the conference to capture some "HR with Oomph" voxpops from delegates.
The resulting videocast (or vodcast for those with the lingo) was published on the new Personnel Today Editor's Blog.
Most people entered into the spirit of the "HR with Oomph" idea. But sadly (or amusingly, depending on your perspective) one commentator on the Editor's Blog left the following (since removed) remark about the video:
This type of management bullshit makes my piss boil. Pretty blonde at the end though!
Why not judge for yourself?
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