August 14, 2008
Guru has long been a fan of the cut-price wine offer often found at the aisle ends of his local Waitrose and Sainsbury's.
This prime merchandising area has been the haunt of many a healthy-hearted wine drinker ever since the supermarkets stopped dilly-dallying with their £1 off here and 10% reductions there and started giving the one-glass-of-wine-with-a-meal public the sort of borderline alcoholism savings that might make them have two, three glasses bottles a night.
You can stick your Ernst & Julio Gallo sauvignon blanc, your Wolf Blass merlot, and your Blossom Hill chardonnay in your overflowing recycling box and get down to you local Sainsbury's however, because you can now buy HR wine! And at the moment (in a very large London Sainsbury's at least) its chardonnay and merlot lines are both half price (pictured).
This is just the type of PR HR needs. It's like subliminal advertising. HR is nice, it's good for your heart, it makes you enjoy yourself.... oh and it can give you a nasty headache in the morning.
What's more if you buy six Sainsbury's will give you another 25% off....
Guru's personal sommelier, Mrs Guru, is most approving.
"Enjoy responsibly"... as they'd say in HR.
