Yet more workforce motivational blurb to kick off 2009. Guru has already informed disciples of the Teppanyaki cooking teambuilding day, now the folks at Sodexho have created a viral marketing campaign targeting HR professionals, entitled ‘Bad Gifts’.
The You Tube clip shows a David Brent-style manager (don’t they always) trying to motivate his staff to achieve higher targets with the promise of uninspiring rewards, including a garden gnome, Atomic Kitten video, Mr Motivator DVD and cuddly toy.
Guru was amazed because the last time he ran an employee reward scheme, these gifts bore a resemblance to the crappiness of those he offered to team members. If Guru recalls correctly, it was a Bananarama LP and Gremlins video that were the top prizes.
In his experience, Yours Truly finds the carrot and stick method of management works the best when it comes to staff motivation. Carrots served in the canteen and a big stick held menacingly by the security guard.