The Birth of a Revolution - not
A press release grandly titled The Birth of a Revolution landed in Guru's inbox earlier this week.
What could this possibly be? A new form of corporate operating model? An unique method of flexible working? The Second Coming?
No, it's the launch of something called 'scent marketing'. According to the release, our sense of smell is handled by the part of the brain that processes memory, so scent often triggers an emotional reponse and positively affect an individual's contentment.
Guru is already getting the distinct whiff of BS...
Suppliers ScentAir UK claim that aromas mean people solve problems faster and boost productivity. If they could smell some of the 'aromas' that Guru has had to endure in past offices then problem solving is the last thing on the agenda.
The Birth of a Revolution? Yours Truly thinks not.





