March 3, 2009
A press release grandly titled The Birth of a Revolution landed in Guru's inbox earlier this week.
What could this possibly be? A new form of corporate operating model? An unique method of flexible working? The Second Coming?
No, it's the launch of something called 'scent marketing'. According to the release, our sense of smell is handled by the part of the brain that processes memory, so scent often triggers an emotional reponse and positively affect an individual's contentment.
Guru is already getting the distinct whiff of BS...
Suppliers ScentAir UK claim that aromas mean people solve problems faster and boost productivity. If they could smell some of the 'aromas' that Guru has had to endure in past offices then problem solving is the last thing on the agenda.
The Birth of a Revolution? Yours Truly thinks not.
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Comments (2)
Hi Guru,
scent marketing is not really "a revolution" that was just born, it has been around for a while. Could it be the Guru didn't get a whiff of it? If all you can smell is BS then you're clearly behind the curve ;-)
Posted by Harald H. Vogt | March 3, 2009 7:19 PM
Posted on March 3, 2009 19:19
When I first heard about scent marketing I thought it sounded like BS as well, some of the claims do sound straight out of Never-Never land. However, then I remembered that fresh cut grass does remind me of summer and Pina Colada takes me back to certain night on a beach in Mexico that I am certainly not going to talk about! When you look at the hard academic research that’s been published in literally hundreds of academic, peer-reviewed journals over the last eighty or so years, it seems that many of the claims are true – even if they do sound too far-fetched. As for smell and emotions being controlled by the same part of the brain – well it’s the Amygdala and yes, it is involved in the memory function as well.
Posted by Gerry Palmer | March 5, 2009 12:02 PM
Posted on March 5, 2009 12:02