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Ask Jeeves: the butler is back

April 20, 2009

OMG - internet butler Jeeves has been forced out of retirement in a desperate bid by Ask to win some market share from rival search engines.

Jeeves was put out to pasture in 2006 when the company underwent a rebranding exercise. But according to Ask bosses "public affection" for the butler has remained and he is now back - in 3D and with a new suit.

Guru also thinks Jeeves might have put on a few pounds as well.

Here's what Jeeves himself says on the website:
"I popped out three years ago to travel the world in a quest for knowledge and I've returned to Blighty armed with answers. During my sojourn research showed the public wanted me back, which I found jolly touching. And in that time the engineers toiled hard to make the site look better, work harder and be more personal...just like yours truly!"
Can you actually have "affection" for a fictional online character representing a search engine provider? According to the Guardian website, there isn't much love in the room for the besuited one among their readers...

Jeeves will have an account on Facebook on which he will post pictures of his fictional travels around the world, as well as a presence on Twitter (naturally).

Guru asks Jeeves: "What is the point?" but hasn't had a reply yet.
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Posted for your edification by Guru on April 20, 2009 1:39 PM |

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Guru is Personnel Today's notorious HR commentator. He's been working in HR for far too long and observes every passing management fad with a mixture of anger and amusement. His blog is the one thing saving his long-suffering wife, Mrs Guru, from having to endure too much of his ranting about the big HR stories of the day.

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