January 20, 2010
The latest piece of groundbreaking research to come out the US is that women with blonde hair have a more competitive and determined streak than brunettes or redheads.
Boffins at the University of California studied 150 women with different hair colour and found blondes more 'warlike' as they were used to getting attention and being treated better - mostly by men. Even those that dye their hair are found to exhibit these attributes.
They then take the huge leap to suggest this might be why "many leading women are blonde". Now the BBC cites former PM Maggie Thatcher as a "leading blonde woman". Hmmm. The Daily Mail lists Michelle Mone, Dolly Parton, Ivana Trump and, er, Vanessa Feltz as examples. Hardly nails the argument does it?
Just last year, Guru blogged about another survey which said blondies were dyeing their hair other colours in a bid to be taken more seriously at work. It's all so confusing.
Guru's favourite comment on the latest 'research' came from psychologist Ingrid Collins, who says: "People do tend to buy into and live up to stereotypes. But this is a small study on a very limited sample group so it is not possible to generalise."
Quite.
Boffins at the University of California studied 150 women with different hair colour and found blondes more 'warlike' as they were used to getting attention and being treated better - mostly by men. Even those that dye their hair are found to exhibit these attributes.
They then take the huge leap to suggest this might be why "many leading women are blonde". Now the BBC cites former PM Maggie Thatcher as a "leading blonde woman". Hmmm. The Daily Mail lists Michelle Mone, Dolly Parton, Ivana Trump and, er, Vanessa Feltz as examples. Hardly nails the argument does it?
Just last year, Guru blogged about another survey which said blondies were dyeing their hair other colours in a bid to be taken more seriously at work. It's all so confusing.
Guru's favourite comment on the latest 'research' came from psychologist Ingrid Collins, who says: "People do tend to buy into and live up to stereotypes. But this is a small study on a very limited sample group so it is not possible to generalise."
Quite.
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