The British Broadcasting Corporation has come up with a master plan to get back into favour with the public and her majesty the Queen.
Employees at the Beeb are being sent on a course to learn how to regain the public’s trust.
It follows a number of recent foul-ups by the broacaster leading to a formal apology to Queen Elizabeth II and a £50,000 fine after the results of a competition in children's program Blue Peter were found to have been faked.
According to The Sun newspaper, staff including director-general, Mark Thompson, will attend Safeguarding Trust workshops next week.
According to the tabloid, Thompson told staff in an email: “We are launching workshops across the BBC which will focus on the issue of audience trust.
“The problems over the summer were unrepresentative of the majority of our output. Nevertheless, they were serious and highlighted there is an urgent debate to be had about standards.”
