It's one thing trying to attract and retain the best talent in any competitive industry within the UK, but what happens when you are competing with an island that boasts better weather and the world's best cricket team, to retain your best employees?
South Australia has today launched an advertising campaign aimed at luring a new generation of British immigrants to the state.
Some of the slogans that will be used in the campaign are akin to sledging and they include: “Screw working in Staines, hello Adelaide” and "Sod London house prices, choose Adelaide instead".
And just like Ricky Ponting skipper of Aussie cricket team during the recent controversial tour by India, the campaign's brainchild Bill Muirhead is not afraid to mince his words.
Muirhead, an Adelaide-born founder partner in advertising firm M&C Saatchi who has been appointed agent-general of South Australia, told the Times: “It might appear we are being rude, but a lot of things in Britain aren't good."
“We went for Staines because it sounds nasty ... I don't suppose the mayor of Staines is going to be too happy, but it could easily have been Slough or Croydon.”
Pot, kettle, black comes to mind when an Australian talks about towns with funny sounding names...Tittybong and Wollongong?
"The advertising campaign is a serious call to all businesses, skilled professionals, students and tourists to look towards a future in a more progressive climate," Muirhead said.
