Civil servants' union the PCS has posted a five-minute video on YouTube to help get its argument across in the long-running dispute over public sector pay.
The film features numerous public sector workers describing their predicament inter-cut with Mark "I'm angry" Serwotka, general secretary of the PCS, questioning the discrepancies between public and private sector pay rises.
Jennifer, an admin officer, makes the point that while MPs receive a £24,000 expense account, she earns just £15,000 per year for a a 37-hour week.
It may not be the best argument for better public sector pay but the emotion with which it's relayed makes it pretty compelling.
Could this be the future of industrial relations? Upon writing this post, this clip had had 637 views since it was posted on 2 September, so perhaps not. Nevertheless it does start to show the internet can be used to garner public support for a cause that might otherwise create a negative reaction...
