Michael Page International, the corporate group, has announced that it will be rebranding to PageGroup and modernising the look of its core brands to Michael Page, Page Personnel and Page Executive.
PageGroup has put in place the new brand structure to bring together the best of the entire Group and to capitalise on the diversity of opportunities within professional recruitment that lie outside the remit of its original, core brand.
Steve Ingham, CEO of PageGroup believes that the corporate identity PageGroup, provides the company with a structure that reflects the strong growth to date and potential growth of its brands.
"Our Page Personnel and executive search brands have reached a significant size and market reputation, so we felt now was the right time to create a new brand structure to consolidate our operations and maximise the opportunities available within professional recruitment globally.
"In some countries Page Personnel now employs more people than Michael Page and we want to reflect our growth, diversification and remit with a new corporate group name that represents our brands equally," Mr Ingham said.
Despite the rebrand, PageGroup's strategy remains the same.
"Our strategy at PageGroup is unchanged and geared for the long-term. We will continue our organic growth by region and discipline with an ongoing focus on growth markets. We will also continue to benefit from using our home-grown management expertise and a structure that champions profit share and promotion from within," he said.
From a client and candidate point of view, PageGroup retains its core brands of Michael Page and Page Personnel with no operational change. The brands operate within the framework of PageGroup and have been brought up to date with a style overhaul that aligns them closely with the new group branding.
PageGroup currently operates a number of different executive search brands in 30 countries. PageGroup has rationalised how it operates in the executive search space by introducing Page Executive. This brand will provide a range of search, selection and talent management solutions for organisations looking for senior talent on a permanent and interim basis.
© Reed Business Information 2013