Team-building has taken to the catwalk as fashion joins raft-building and
war games as a motivational exercise.
Promising to help organisations overcome their employees’ self-limiting
beliefs while giving corporate training a makeover, former design director
Caroline Clayton and senior buyer for Knightsbridge stores Vivien Horrocks,
have joined forces to form teambuilding company ‘2Divine motivators’.
"Media companies and events companies have taken this up so far in this
country, but we want to work with people with flair who nobody knows
about," said Horrocks, who has recently completed an event with the Trade
Council of Iceland.
The corporate training days entail challenges of working against the clock.
Guided by professionals from the fashion industry, each team has to create one
male and one female outfit inspired by designer themes before modelling the
clothes on the catwalk. Styling tips, make-up and choreography are included.
Despite offering "the thrill of the dressing up box", Horrocks
says that this is far from being a ‘girl thing’.
"So far, 80 per cent of participants have been men," she said.
"We recently had a rugby player begging for help with making a
kaftan," Horrocks added.