Book of the week… Why Women Mean Business

Author: Avivah Wittenberg-Cox and Alison Maitland
Price: £16.99
Publisher: John Wiley & Sons
Pages: 376
ISBN: 0470725087


This has an academic feel to it: you will recognise the ‘further reading’ lists from your student days. The authors have been meticulous in their research, with an impressive collection of up-to-date, relevant case studies and statistics. The concept of companies becoming ‘bilingual’ – with different ways of dealing with men and women – is compelling, and readers will appreciate the advice on how to achieve and implement it.

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