Channel 4 is to conduct a review of its 175-strong sales division.
The public service broadcaster will use management consultants Boston Consulting Group (BCG) to carry out the review; the completion date is unknown.
BCG is well known for its evaluations in the market. In the past it has conducted reviews for BSkyB and ITV.
In February 2009, BCG’s report into the entire ITV business recommended about 500 job-cuts from a staff of about 4,500, less than six months after the broadcaster had shed 1,000 positions, <A href="http://www.brandrepublic.com/News/1001365/Channel-4-calls-consultants/ ”>reports Brand Republic.