Companies tune in to interactive TV to find staff

Rentokil Initial and Wolverhampton & Dudley Breweries are to start
recruiting using interactive digital TV after signing up with the Job Channel.

W&DB aims to recruit staff for its 550 unbranded pubs and restaurants
and has launched a three-month trial with the Job Channel.

The firm is looking to fill a range of positions through the interactive
system, which will reach an audience of around 16 million.

Potential candidates will be able to browse the vacancies and apply via
their TV or through the company’s SMS text message service.

Kristy Rowlett, group recruitment manager for the retail division at
W&DB, said the firm hoped to use the scheme as part of its overall
recruitment strategy.

"We’ve got a three-month trial and we’ve had an excellent response.
We’re always looking at new ways of attracting people and the proof will be if
we make any appointments because of this," she said.

Five Rentokil divisions have also signed up with the Job Channel, as part of
a 12-month campaign. The independent firms, responsible for around 1,000 staff,
want to fill positions around the country.

Divisional manager Mark Godfrey said, "To rely solely on traditional
recruitment methods is inefficient and interactive television is an effective
solution."

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