Employer commitment to corporate social responsibility linked to employee attitudes

A company’s commitment to corporate social responsibility influences how an employee views several other areas, including interest in their wellbeing, research has found.

A survey conducted by attitude research firm Sirota Survey Intelligence found that seven in 10 employees are positive about their employers’ commitment to corporate social responsibility.

And this also has a positive effect on opinions about their employers’ sense of direction, competitiveness, integrity, and employee engagement, the survey of 1.6 million employees found.

Nick Starritt, managing director of Sirota Survey Intelligence, Europe, said: “Businesses that recognise the importance of social responsibility often have employees who tend to be more satisfied with their jobs, adopt similar values, and become more committed to achieving success within the industry.”

Among employees with a positive view of their organisations’ commitment to corporate social responsibility 71% also rate senior management as having high integrity, while 67% feel that senior management has a strong sense of direction.

Almost nine in 10 employees who are satisfied with their organisations’ commitment to corporate social responsibility have high levels of engagement, while 75% feel their employers are interested in their wellbeing.

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