Engineering chiefs race to improve industry’s image

The engineering industry has enlisted the glamour of Formula One racing to
persuade young people that the profession is not just ‘hard work, dirty and
boring’.

British Formula One driver Jensen Button told youngsters at the Youth
Engineering Summit in Birmingham that he and his fellow drivers would be
powerless without the expertise of world-class engineers.

His comments follow a study by the Society of Motor Manufacturers and
Traders’, which found that that 54 per cent of engineering businesses are
unable to recruit appropriately skilled employees.

David Cragg, Learning and Skills Council (LSC) regional director, West
Midlands, said: "Bright young people are often misled by poor perceptions
about the engineering industry.

"To address this, the LSC is working with employers to promote the
industry as an attractive career option, and we hope more employers will join
us."

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