Firms’ social duty recognised by new kitemark

A scheme was launched last week to reward companies that demonstrate
corporate social responsibility towards employees, shareholders and customers.

If organisations meet the requirements of the 21-point charter on social
responsibility, devised by the employer-led GoodCorporation, they are awarded
the use of a kitemark.

Employee-oriented criteria in the charter include the provision of fair
terms of employment for employees, striving for equal opportunities for its
present and potential employees and being accountable to its shareholders.

Vicky Pryce, chairwoman of GoodCorporation, explained that it is HR’s
responsibility to educate staff on their company’s ethical responsibility. She
said, "HR must ensure these values are embedded in the organisation and
that staff are living them."

Ros Barker, HR director of Ladbrokes Worldwide – one of the first companies
to receive certification – said, "We joined the scheme because we operate
in a highly regulated environment where social responsibility is

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