GCHQ’s covert campaign just the job

GCHQ, the UK’s intelligence centre, has doubled job applications from
graduates despite being unable to describe any of the positions on offer
because of national security issues.

It’s innovative recruitment campaign, designed by TMP Worldwide, won the
best integrated marketing campaign at the Association of Graduate Recruiters
awards, announced at the AGR’s annual conference last week.

The GCHQ campaign, which used posters, a website, online postcards, a
cassette and a career bag giveaway, proved a huge success despite the lack of
information on the positions available and the organisation’s inability to
compete with the private sector on pay.

It was also announced that GCHQ has signed a learning agreement with the
Public and Commercial Services Union (PCS) that will give staff access to a
range of learning opportunities and sets out plans to develop a network of
trained learning representatives.

Paul Collacott, head of learning and development at GCHQ, said: "We are
always looking for effective ways of providing more opportunities for personal
development.

"The partnership with PCS gives us additional possibilities. The first
– the ‘Women into Management’ programme – has already been enthusiastically
taken up by a number of our staff."

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