British Airways is the most popular company among graduates looking for
their dream job, according to an internet poll.
The airline, which has had a troubled few years, was named the favourite
employer by graduates followed by IBM, the BBC and British Telecom.
JP Morgan Chase was the highest rated financial services company – normally
popular with graduates – finishing in fifth place.
The research was carried out by recruitment website totaljobs.com, which
polled around 400 graduates.
Keith Robinson, a director at totaljobs, said the apparent fall in the
popularity of the financial institutions showed that salary was no longer the
main concern of young jobseekers.
"It is interesting to see BA topping the tables ahead of companies like
JP Morgan Chase and PricewaterhouseCoopers.
"As City jobs traditionally offer the highest salaries, this indicates
that despite the increasing financial burden on graduates, money is not their
"Despite the industry slowdown, IT companies are still a popular choice,"
Top 10 graduate employers
4 British Telecom
5 JP Morgan Chase
=10 Morgan Stanley
=10 Foreign and