HDA and 360 Degrees Advertising join forces to talk to the CIPD in central London about achieving return on investment on employer branding.
HDA and 360 Degrees Advertising have partnered to develop a practical and meaningful approach to delivering ROI from employer branding; with creative manifestations of the employer brand strongly aligned to the true employee experience, and supported by organisational leadership behaviours.
HDA’s Clayton Glen and 360 Degrees Advertising’s Chris Miller co-presented to the CIPD Central London branch on 3 July.
They explained that the ability of the organisation to effectively attract, engage and retain organisational talent requires an aligned infrastructure and compelling leadership behaviours which together enhance the experience of candidates, new employees, established employees, and those transitioning out of the organisation.
These objectives are achievable within a comprehensive employer brand strategy which seeks to closely link key employer brand messages and creative outputs associated with employer branding activity, with underpinning leadership behaviours crucial to ensuring an excellent internal experience for candidates, employees and those transitioning from their organisations.