Hill & Knowlton digital expert publishes book on Enterprise 2.0

Niall Cook, Worldwide Director of Marketing Technology at global communications consultancy, Hill & Knowlton, explains the impact social software will have inside the corporate firewall, in a new book published today.

The book, entitled “Enterprise 2.0: How Social Software Will Change the Future of Work” and published by Gower, is aimed at those working in marketing, advertising, public relations and internal communications.
Paul Taaffe, H&K Chairman and CEO, said;

“Social software has fundamentally changed the way consumers think about brands. Niall Cook’s insightful book shows it will also change the way people think about their employers.”
In his book, Cook helps readers navigate the emerging social software landscape and introduces the key concepts that make up ‘Enterprise 2.0’.

The book uses practical examples from well known companies in a range of industry sectors to illustrate how Enterprise 2.0 can be applied to encourage communication, cooperation, collaboration and connection amongst employees.
The foreword is written by Don Tapscott, Canadian business executive and co-author of Wikinomics: How mass collaboration changes everything.

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