Guy’s and St Thomas’ Hospital NHS Trust is launching a major advertising
campaign designed to attract ethnic minority, gay and disabled workers.
Maureen Doyle, the trust’s equality and diversity manager, said she hopes
the trust can better reflect the diversity of the communities it serves.
Doyle believes this is the first major advertising campaign of its kind by
an NHS employer, which is aimed at a wide range of minority groups.
The campaign will run for three months, and its £204,000 cost is being met
by Guy’s and St Thomas’ Charitable Foundation.
The campaign will include posters in underground stations, at bus stops and
on board local buses, as well as adverts in newspapers and magazines aimed at
ethnic minority, gay and disabled readers.
Doyle said: "We want people to feel that Guy’s and St Thomas’ are their
local hospitals and part of their community, so that people who might not
normally consider working in the NHS will come and work for us."
The trust also aims to support staff from all backgrounds once they start
working at the trust – a Black and Minority Ethnic Network was launched in July
2002 and now has an eight-strong leadership group.