Jargon buster

This
week’s jargon buster

The
digerati
The digital or new media elite ñ Last Minute’s founders Martha Lane Fox and
Brett Hoberman are examples.

U-turn
effect
When employees leave a bricks-and-mortar company for an e-business, and
then ask for their old job back when things go wrong.

Pitch
junkies
Those people hired purely to pitch and sell a web site idea to a potential
investor or other influential organisation.

Dotbams
Where an old style bricks-and-mortar company moves into the new economy and
wipes out or "bams" the existing competition.

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