Key issues for the CiB annual conference

It’s countdown to Communicators in Business’ annual conference in Brighton on 22-23 May which will provide valuable insights to organisations facing today’s change management and employee engagement challenges.

Top-level communicators with a broad range of experience encompassing commercial organisations, Government and the public sector – both in the UK and overseas – will share their knowledge and approach to achieving successful outcomes.

Highlights of the conference will include:

International communications guru and best-selling author T J Larkin, believes that poor employee communications is often a significant factor in the failure of major changes such as mergers, outsourcing and the introduction of new technology. He will share his vision of how he thinks change management should be done.

Post Office MD Alan Cook and head of engagement and internal communications Alana Renner will discuss how the Post Office has faced one of its toughest times in its 360 year history, managing a nationwide network of around 14,300 Post Office branches during a period of industrial action and closing rural branches.

Sara Moorehead, Barclay’s Director of Communications and Corporate Affairs, will discuss the bank’s transformation journey and how this was managed.

James Timpson, MD of major retailer Timpson, will describe the unique ‘upside-down’ management culture that has helped the company put customer-facing staff at the forefront of the business.

Martin Clarkson and Alison Esse of the Storytellers will share ideas and examples of how to develop communication strategies to engage organisations and build the business.

GfK NOP’s Roger Fisher Payne will look at helping delegates to achieve a high level of employee engagement through measurement and analysis techniques.

A social networking panel session will discuss this recent high-profile phenomenon, and its strengths and weaknesses in an internal communications context.

Delegates will benefit from a combination of formal speaker presentations, case studies and break-out sessions designed to share practical ideas and experience to take away.

The BBC’s Louise Preston, a regular presenter of BBC London, BBC Breakfast and BBC News 24, will be hosting this year’s event.

CiB National Chairman Suzanne Peck/CIB Conference Chairman Claudia Schneider comments:

‘We are very pleased with this programme which reflects the changing landscape for professional communicators who are no longer there just to deliver news. Instead they should be an integral part of policy development and implementation, acting as facilitator, consultant and counsellor along the way. Otherwise, organisations won’t be able to deal with today’s complex communications challenges.’

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