RAD Awards 2012: winners announced

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The RAD Awards 2012 took place last night at London’s Grosvenor House Hotel, recognising the best in recruitment media and communications across a range of categories.

The awards ceremony, hosted by comedian Sean Lock and Sky Sports presenter Millie Clode, was attended by more than 1,100 of the country’s leading recruitment media professionals.

The evening saw a total of 19 awards handed out, including the award for Work of the Year, chosen from the list of 18 individual category winners.

That honour went to Penna for its work on KPMG’s Graduate Assessment, which also picked up the award for Innovation earlier in the evening.

Judges praised the work’s “superb concept” and attention to detail, and described it as “admirable in its efforts, experience and results, demonstrating a true client-agency partnership”, adding: “So much work went into this to get it right.”

As well as the overall award for Work of the Year, 18 category awards were handed out at the ceremony. This year the awards included four brand new categories to reflect the constantly evolving recruitment communications landscape. These were: Best Use of Mobile; Emerging Talent Campaign; Employer Brand and International Campaign.

Personnel Today will be exclusively showcasing the winners’ work on a dedicated website from Monday 23 January.

The full list of winners is as follows:

Category

Agency

Client

Campaign name

Campaign Site

andsome

Zizzi

Zizzi Talent in You

Print Advertisement – Commercial

McCann Birmingham

McCann Birmingham

The List

Audio Visual/Broadcast

TMP Worldwide

Jaguar Land Rover

Creative Journeys

Digital Marketing

andsome

Zizzi

Zizzi Talent in You

Ambient/Outdoor

People People Communications/Work Communications

George

George – Graduate Fashion Week

Print Advertisement – Public Sector

Penna

Hampshire Fire and Rescue

Break into Fire and Rescue

Emerging Talent Campaign

andsome

ITV

ITV Experience

Graduate Campaign

McQueen

Grant Thornton UK LLP

What will your advice be?

Recruitment Literature

SMRS Limited

adidas

adidas Look Book

Best Campaign

andsome

Zizzi

Zizzi Talent in You

International Campaign

aia worldwide

Linklaters

Link up

Best Use of Mobile

Wave

YHA

YHA World & Social World

Employer Brand

Work Communications/People People Communications

Asda

Asda – Employer Brand

Employer Website ≤£50K

ThirtyThree

ITV

www.itvjobs.com

Best Use of Social Media

andsome

ITV

ITV Experience

Innovation

Penna

KPMG

KPMG Graduate Assessment

Employee Communications

ThirtyThree

National Trust

Going Local

Employer Website >£50K

SMRS Limited

Sky

Sky Graduates

Work of the Year

Penna

KPMG

KPMG Graduate Assessment

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