RAD Awards 2013: entry deadline just weeks away

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Friday 2 November is the final deadline for entering the 2013 RAD Awards. The deadline will not be extended this year, so make sure you get your entries in on time.

The categories:

Best Use of Print Advertisement

Best Use of Digital Media

Ambient/Outdoor

Audio Visual

Recruitment Literature

Employee Communications

Employer Website

Employer Brand

Candidate Experience

Graduate Campaign

Emerging Talent Campaign

International Campaign

Best Campaign

Campaign Site

Best Use of Social Media

Best Use of Mobile

Innovation

Best Work of the Year

What the judges are looking for

“After passing the ‘good’ benchmark with cost-per-hire statistics or reduced attrition percentages and proof of sound return on investment (ROI). The key themes I’d be looking to ‘great’ entries should demonstrate effectiveness of: knowing your target audience; the driving message; use of delivery channel; and rigorous creation and execution – basically the impact.” Tsz Wu, technical director and co-founder, Pink Squid

“For me, personally, it’s about communication that’s engaging, on brand and gets candidates involved in the culture of the business in an innovative and intelligent way. And, of course, achieves great results.” Manda Crowder, founder, andsome

“Originality, creativity and quality of execution – and, ultimately, was it successful?” Malcolm Kemp, director of talent acquisition, Betfair

“Great execution on the brief, measurable ROI and advertising that engages with people to enhance the employer’s brand and motivates relevant jobseekers to apply for the roles.” John Salt, website director, totaljobs.com

Dates for your diary:

Entry deadline: 2 November 2012

The RAD Awards: 31 January 2013

To enter, visit the RAD Awards website.

 

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