The Recruitment Advertising Awards ceremony, now in its 16th year, is to take place in London on 13 January.
Organised by Personnel Today’s publisher Reed Business Information, the judging for this year’s awards is almost complete. Last week, Personnel Today caught up with some of the judges to find out the latest trends in recruitment advertising.
Simon Marshall, director of HR recruitment at the Metropolitan Police, said that the expectations of advertising are “massive”, with organisations wanting it to highlight their commitment to areas such as diversity, career development and work-life balance.
Kate Skilton, resourcing manager at retailer B&Q, said that adverts were no longer simply about filling job vacancies, but also about improving the brand and the perception of the company. To this end, she said, many adverts were image-driven, with leads to websites where candidates can find out more text-based information.
Another judge praised advertisers for including more humour and positive feelings in their advertisements.
“There is a softer feel, with use of powerful and emotional words as well as images,” he said.