Safeway is rolling out a coaching scheme for 900 middle managers after a
development programme for top management led to reduced staff turnover and
The executive coaching programme that was run in 2000 for its 100 most
senior managers has helped the company reduce turnover among the firm’s 92,000
staff – it has dropped by 15 per cent to 30 per cent a year.
The company has also re-entered the FTSE 100, almost doubled its share price
and added a million new customers.
Jim White, HR director at Safeway, said the coaching programme by Lane4 has
improved staff morale and led to almost zero turnover among the senior
"The business has got stronger because we have been able to retain and
develop senior leaders," he said.
Safeway has now trained 10 senior HR professionals in staff coaching to run
a similar programme for its 900 middle managers in September.