Managed public house and restaurant business Scottish & Newcastle Retail
has launched an initiative across its 1,450 outlets to encourage new staff to
provide inspiring service by motivating them through training and development.
Aimed at newcomers, the ‘Inspiring You’ initiative is part of the company’s
£1m ‘Inspiring Service’ customer care programme launched in June 2002.
"In an industry where staff work very varied hours and shifts and have
different individual needs , a solution is required that not only meets due
diligence needs, but at the same time motivates and inspires the
individual," said company HR director Kim Parish.
"We are committed to providing customers with inspiring service, but to
do that our employees need to feel inspired themselves. The only way to do this
is to make them feel a valued member of the team from day one," she said.
"By showing them the opportunities available they are more likely to stay
and develop into exceptional company ambassadors and build a successful career."
The Inspiring You pack provides each new starter with a personalised
induction framework, including a training and development passport and
personally addressed welcome gift card. It is intended for use in a range of
positions from bar staff to receptionists in a range of pubs and restaurants
across the estate and includes holiday relief workers.