National Air Traffic Control Services has been forced to apologise to staff
after a controversial recruitment advertisement placed in Loaded magazine was
accused of being sexist.
It features alongside adverts for cannabis seeds, sex lines and sex websites
in this month’s issue of the archetypal lads magazine.
Entitled ‘Bird Watching’ it shows a picture of two men leering and asks
potential applicants to "imagine the bird you’re talking to is a Boeing
747," adding "you have a rare knack for visualising information in
David Luxton, national secretary of Prospect Union which represents
controllers, has sent a complaint to the NATS chief executive. "Air
traffic controllers are broad minded but this is clearly offensive and very
insulting, especially to women. It’s so blatantly sexist. Air traffic control
is supposed to be a top class profession – not a top shelf one."
Management at NATS has published a hurried apology on the company intranet
after complaints from employees – 25 per cent of whom are female.
A spokesman for NATS said it hoped to recruit 130 new controllers this year
and this was an attempt to attract younger staff.
"While the intention was good, the advertisement and where it was
placed in the magazine was not. We’ve apologised to our staff unreservedly
because the advert was inappropriate," he said.
The news comes as another blow to the beleaguered service following staffing
problems, a pay dispute, computer failures and a disastrous move to its new
£623m base at Swanwick.