Staff at TV giant Sky are part-way through a reward scheme which includes the chance to stand on a replica of the empty Trafalgar Square plinth.
Sky, which posted an operating profit of £780m for the year to 30 June, has thanked its staff for their efforts during the downturn by staging a two-day music and entertainment festival, called Skyfest.
Sky has benefited from the recession because more people are staying at home, rather than seeking entertainment outside.
The first Skyfest took place in July this year, with the Scottish equivalent scheduled for September, by which time 20,000 staff, friends and families are expected to have taken part.
Activities are linked to Sky’s arts and charity partners. One of the most popular has been the chance to stand on a replica of the empty Trafalgar Square plinth (pictured left) – Sky sponsors the project currently taking place on the original plinth.
The London event also involved a successful attempt at the Guinness World Record for the largest game of ‘head, shoulders, knees and toes’. More than 1,200 people took part.
The festival was based on workers’ responses when asked what they wanted from an employee reward day.
Dev Raval, director of reward at Sky, said: “Skyfest is designed to be great entertainment and to enhance our employee reward package. In a challenging market place we continue to perform and we want our people to share in our success. Ultimately, it’s a highly creative, hands-on way of securing employee engagement.”