Fast food corporation McDonald’s is launching an e-learning pilot to
complement McDonald’s Worldwide Training, Learning and Development curriculum.
Leading e-learning provider Digital Think will be implementing the programme.
"We view our e-learning strategy as critical to our restaurants around
the world," said Pat Crull, vice-president of Worldwide Training, Learning
and Development at McDonald’s.
"We’ll use time-tested and proven content from our Worldwide Training,
Learning and Development curriculum and Digital Think’s instructional, creative
and technological expertise to build, host and deliver our new e-learning
McDonald’s has around 29,000 restaurants in 121 countries, which serve in
the region of 45 million customers a day. It employs over 1.5 million staff
Delivery of the pilot scheme will initially be in five languages and will
feature an orientation to McDonald’s and its standards of quality, service,
cleanliness, hospitality, restaurant operations and food safety. It plans to
add new areas to the curriculum each year.
The McDonald’s programme is designed as just-in-time training so staff can
learn on demand and when it suits them.
Training is accessed through Digital Think’s Internet-based learning
management system, which allows organisations to track the training precisely
and measure learning effectiveness so that companies can assess their return on
The learning provider currently works with a number of global companies, including
Charles Schwab, Cisco Systems, KPMG and Sun Microsystems.