Top companies lead online recruitment revolution

Two-thirds of FTSE 100 companies using their own websites to recruit staff now ask potential applicants to register and create candidate profiles, research shows.

This is the biggest change in online recruitment in the past three years, according to research by Personnel Today’s sister title IRS Employment Review.

In 2002, when IRS Employment Review previously researched online recruitment, registration and profile creation did not feature.

But FTSE 100 companies, which have led the way in online recruitment, have increasingly developed systems that enable them to find the most suitable potential employees.

The top companies either develop a dedicated recruitment site or use their existing corporate website to provide additional information to help potential job applicants.

However, seven FTSE 100 companies do not appear to use their websites either to recruit online or to advertise positions.

Organisations offering online recruitment use three main methods:

  • a mix of application forms and CVs – the most popular method

  • CV submission – often with additional information

  • online application form or process only

Among FTSE 100 companies, at least one in 10 of the 66 that have recruitment websites use job boards or other online recruitment specialists to manage their online process.

IRS Employment Review managing editor, Mark Crail said: “Companies are increasingly asking candidates to register and develop an online profile on their website, and this can enable them to start screening out inappropriate candidates. But the CV remains the most popular method of gathering information about job applicants.

“Employers need to take account of these online developments in job advertising and recruitment. If they don’t they could find they are losing out in the battle to attract the best applicants,” said Crall.

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