Employers across the UK are being called to join the fight to tackle ageism at work at the start of Age Positive Week.
The week aims to challenge ageist stereotypes at work and promote positive examples of employers and employees defying ageism.
During Age Positive Week, more than 50,000 staff in companies including Borders, B&Q, Focus, Ikea and Coca-Cola are wearing Age Positive Week badges, highlighting their anti-ageist stance and urging other employers to do the same.
The government is introducing new legislation in October making age discrimination in the workplace unlawful.
Its Age Positive campaign includes a web chat with a government minister and the Age Positive Awards, to be announced later this week.