Work-life balance boost for Dixons

Electrical retailer Dixons is launching a package of work-life balance
initiatives to help improve staff motivation and productivity.

The group’s HR director for central operations, Liz Purdy, hopes its online
job-share register and voluntary work in the community scheme will improve its
staff’s working lives.

"If staff have a good balance between their professional and personal
life they are a lot more motivated and productive, which we want to
encourage," she said.

Other initiatives to improve employee work-life balance, trialled at the
firm’s head office last week, included talks on time management and access to
an online shopping service.

Staff also benefited from reflexology sessions and Indian head massages
during the trial which coincided with work-life balance week.

Dixons has recently introduced a new focus on HR as a core strand of its
business and is hoping that improving work life balance will have an impact on
its ability to attract talent.

"We must focus on people strategy to help us attract and retain the
best people. Work-life balance is a big part of that," said Purdy.

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