Recognize This! – The power of strategic recognition knows no boundaries.
I recently had the opportunity to travel a bit in India. How excited I was to pick up a Times of India newspaper on my first full day in the country to encounter the article pictured at right.
In “India Inc rewards staff to tide over slowdown,”
there are quite a few points made that prove my oft-cited truism that
recognition has real power globally – across all cultures and
1) Recognition Is Particularly Powerful in Difficult Economic Times
Recognition is about far more than a pat on the back. Strategic,
social recognition conveys to employees how valuable they, their
contributions, and their behaviours are to the success of the
organization. Making this message clear is never more important than in a
stressed economy. As the article points out:
“The general sentiment at an organization during a
downturn can be draining with discussions surrounding cost control and
return on investments. Companies are, therefore, now walking the extra
mile by strengthening existing rewards and recognition programmes and
setting up new ones to drive performance.
“Companies have realized that recognition can reinforce desired
behaviour in employees, helping them achieve targets. In a Gallup poll,
82% of employees said that the recognition or praise they receive at
work motivates them to improve their performance. So companies are
tweaking such programmes to make them more attractive.”
2) Recognition Done Right Rewards Behaviors, Not Just Outcomes
I’m pleased to see our best practice of strongly linking recognition
to company values and the behaviors behind those values taking center
stage at Indian companies:
“Employee engagement at Ambuja Cements is aimed at
working towards improved outcomes on safer work places, improved
productivity, better customer satisfaction and enhanced profitability.
The company wants to build this into the culture of the organization.”
3) Attitudes Are Shifting from Jobs Being All about the Money to an Enriching Work Environment
In India as elsewhere in rapidly rising economic powerhouse
countries, a maturing employee base is realizing more and more the
benefits of growing a career in one organization with a strong employee
brand vs. constantly job hopping in search of more pay. A key element of
building that strong employee brand is strategic recognition. (Other research
also shows that employees who view their company favorably do a much
better job of delivering on that company’s brand promise for the
“While India has suffered less than many other economies
during the global downturn, there has been a marked change in the
outlook of employees and employers. The opportunistic, job-hopping
Indian employees of recent times are realizing they cannot sustain that
trajectory, with its lack of opportunities for learning and development.
Employers are also finding themselves under examination from candidates
who are looking for long-term career prospects. Recruitment discussions
are moving away from the boom-time focus on ‘how much money?’ and ‘when
will I get an increase?’ to ‘what is the business plan?’ and ‘how will
this enrich my career?’”
And one final parting thought from this Indian article:
“Engaging the entire team in the potential success of the
organization in tough times helps in extending the success during the
recovery, and beyond that.”
How true. What is your organization doing to engage employees today?
Do you see those efforts building a stronger company once this recession
is well and truly behind us?
8 Aug 2012 9:07 PM
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