What social media can offer HR (both in terms of opportunities and threats) has been endlessly debated over these past few years.
This topic has generated countless blog posts, articles, tweets and conference and unconference discussions.
Cutting through the 'noise' around HR and social mediaHere, I'd like to highlight a recent blog post on
Socialising Human Resources from leading Australian
HR blogger Ellison Bloomfield, writing on the Deloitte Digital blog.
I think this post cuts through much of the 'noise' around the topic of HR and social media.
It could almost consitute
a manifesto for why HR needs to take social media seriously, and the
steps HR should take.
This beautifully simple and beautifully clear post looks at why and how "HR can utilise the
technologies that are available and reinvigorate the way they relate to
employees and to future hires."
Reducing HR's admin burdenThe focus of Ellison's post is on how HR can use social media in interacting with and engaging potential recruits and new starters.
Ellison pinpoints a key advantage that social media can offer HR: A drastic reduction of HR's administrative burden.
She says:
In HR a large amount of time is spent on administration; ensuring that data is complete and chasing people up to finish even the most simple of tasks, this means that time that could be spent on other initiatives is wasted and the function can become reactive instead proactive.
An apparent distrust of social media tools prevents some HR professionals from recognising and benefiting from the significant advantages they can offer:
In order for there to be change there must first be understanding, individuals need to stop fearing the unknown and start using the tools that are available, when they realise how agile they can be and how easy it can be to communicate with people and build connections the risks will not seem so great.
New starter apps: A 'win:win' use of social media for HREllison provides an ingenious example of just one potential "win:win" use of social media for HR: Why not provide an app for new
starters (detailing "the information you'll need for your first day;
with maps and directions of where to go through to tips from colleagues
on where to to get the best coffee")?
Read the complete post at http://www.xperthr.co.uk/blogs/employment-intelligence/2012/03/socialising-hr-ellison-bloomfi.html
Posted
20 Mar 2012 7:00 AM
by
XpertHR - Employment Intelligence
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