In this show, we discuss the ideas behind and purpose of employer branding, particularly in a recession. And we talk about the role of authenticity, and social media in supporting employer branding. We’re also joined for the discussion by Steve Boise, HR technology professor at RIT.
Krishna also talks about the new social recruitment site, TribeHQ. And Jon discusses SuccessFactors’ Employee Central application.
And we review a new book, ‘Authentic Conversations’.
Success Factors Employee Central:
Success Factors blog
Success Factors podcast
Knowledge Infusion COE post
Steve Boese contacts:
Some Employer Branding blogs:
Polly Pearson's blog (EMC): Building and Branding Careers, Culture and Cool
Libby Sartain's blog: Brand for Talent
Listen to the podcast: you can download the podcast to your hard drive or play it streaming from the web.
Talking HR is hosted by Krishna De and Jon Ingham and you can contact them with your thoughts and feedback about the show at talkinghrpodcast(at)gmail.com.
Recommended books can be found in the Biz Growth Store.
Follow Krishna on Twitter @krishnade and connect with her on LinkedIn. Follow Jon on Twitter @joningham and connect with him on LinkedIn.Employer brand
| Employee engagement
| Talent management
| Human Resources
| Social media
Read the complete post at http://origin2.blogtalkradio.com/talkinghr/blog/2009/07/03/Talking-HR-018-Employer-bradning-with-book-review-Authentic-Conversations-show-notes
19 Jul 2009 11:13 PM
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